UPDATE: I'll be submitting an updated 1.1 version this afternoon which really polishes the app so be sure to lookout for that.
The iPhone companion app uses String™ Augmented Reality which was really easy to work with, and I'm hoping that I'll be able to develop a few more apps using it.
In the Betts Spring 2011 catalog which is currently instores you'll see the Betts Mag App iPhone app is featured. Here you can scan the icons inside the printed mag and unlock extra app features.
Also there are about 8 rich media shoe products where you can see 3 Ways to Wear and touch to spin 360 view spin of the products.
The iPad app allows you to browse the Spring Summer Catalog.